AR or Augmented Reality is an innovative technology that adds virtual elements to the real world. Did you know that this amazing phenomenon has been in existence since ages!
To give you a clear understanding we’ve researched on a few facts that will turn out as a complete shocker.
With time the augmented reality technology has evolved rapidly. But, it has mainly struck into the public eye soon after the launch of Pokémon Go, the most played game of the year.
Pokémon Go has been appreciated by millions of game lovers from across the globe. Reports have been released stating that the average usage of the app in Android smart devices exceeded Tinder, Snapchat, Twitter, Facebook, and Instagram.
That is not it! Augmented Reality has got much more to offer.Businesses such as Ikea is making use of the technology to allow its customers have a feel of how a couch would look in their home. Their customers can easily find the right location for placing the furniture by just simply scanning the pages in Ikea’s catalog. Isn’t it amazing?
Augmented reality offers a vast spectrum for businesses to stay connected not only with their clients but also employees. Here, are 3 innovative ways in which businesses are adapting to AR. Read on to believe it for yourself –
1. In Prints
Can your print Sing? Can it Dance? Can It Interact? If your answer to these simple questions is NO, then you’re definitely missing out on something. Gone are those days when prints used to be static, now is the ‘Printeractime’. Printeractiv, an Anderson Printing initiative is here to add virtual elements to your prints. Be it Brochures, or Packaging, Business cards, or Greeting cards, Annual reports or Books, Printeractiv is everywhere. Anderson is a renowned printing press in Kolkata and is also known as the brand to always adapt to new technologies.With Anderson’s Printeractiv, businesses are now being able to transform static prints to interactive. Printeractiv has become their own customized channel to broadcast on various platforms.
2. Bringing employees together
AR is not only limited to the marketing aspect. It can also be used internally in businesses to collaborate employees together during important meetings and conferences. This encourages group involvement and makes the meeting more engaging for those who are present.AR is here to bring a change in connecting with employees who are geographically dispersed.
3. Shopping has been made easier
Hopping from store to store to shop the dress that suits you best has now been made easier with Augmented Reality. Businesses are adapting this technology in order to offer their shopper a personalized shopping experience where they can try out their chosen garment without the need of actually queuing outside the trial room.
This is just the beginning. There is much more to come. But, now is your time to embrace AR so that you can set a trend among your competitors and lead the race to success.
Are you ready to take this step? If yes, then contact Anderson Printing and get all your print communications Printeractiv. We are one of the best offset printers in Kolkata and are ready to offer our clients with business-ready solutions.
For further details on printing and technology stay tuned to our blog.