Those days have gone, when people enjoyed reading various advertisements in newspapers or magazines. Nowadays, maximum numbers of peoples are indulging themselves in reading online.
If we take a look in the 90s, we will be able to understand that how the printing campaigns did a great job in promoting a product or service. Therefore, there is no scope to ignore the power of print media. However, in this world of digitization, it is necessary to strengthen someone’s digital presence. Here comes the significance of the technologies that can combine print and digital media in a true sense.
Image Recognition:
This technology is generally implemented with the help of a software. An image recognition software functions in a complex way. It is not only the combination of NFC and QR Codes but also helps in generating traffic through different mediums of online content. With the redirection facility, an image recognition software can reroute users to different websites and e-commerce portals.
Digital Publishing:
Digital content is growing and growing rapidly. Not just because it is easily legible and attractive but also it is interactive in nature. With the help of digital publishing, a printed matter can be converted digitally which means it is now capable of attracting those customers who are least interested in reading printed content.
Augmented Reality:
This technology is nothing but a digitally interactive version of a printed matter. With the help of a mobile device, the user can get an overlay of the digital content on the top of an existing printed matter. In brief, it is the technology, capable of creating a engaging content on top of the old printed matter.
Near field Communication (NFC):
As the name depicts, it works based on distance and touch. It is a chip-based technology, which is trending and efficient simultaneously. With the help of an NFC device, one can execute different functionalities in the domain of digitalized campaigns. If integrated with a printed collateral, NFC can move the targeted customers to the next level of the selling process of any business associated with a product or service.
QR Codes:
QR Code is a customizable image with the help of which a business can redirect its targeted customers to the next level of the content funnel. Sounds great! Isn’t it? An amazing technology that enables modern businesses to take their customers to the right place in the click of a button by giving them the access to a landing page or website.
Therefore, if you want to combine the power of print with the capabilities of digital, implement these 5 technologies today for your business. Visit https://www.andersonindia.com/ for more details.