Augmented Reality has been around for quite some time. Though it has vastly impressed the mass, the youth is particularly a great enthusiast of the same. There have been many examples of times when AR took over the youth with attractive applications of it. In the recent years AR has come up with some awe-strucking applications that has impressed the youth if not everyone.
1. Augmented Reality Gaming:
Year 2016, mobile gaming got revolutionised once and for all by Pokémon Go. The Augmented Reality based game took people out of their houses and made the best of real life locations infused with AR holographic characters. The youth reacted with a lot of positivity. As a wide success of AR, Pokemon Go has marked itself in the history of digitization.
2. Augmented Reality Shopping:
Augmented reality is growing with people’s shopping spree. Major brands are using AR embedded stores and products so that they can attract more customers. The target group is heavily impressed by this venture. Spectacle brands’ try on facility with AR is widely famous now.
3. Social Media with AR:
Not limiting itself to gaming, augmented reality is now a major game changer in social media platforms. Platforms like, Instagram & Snapchat are using AR filters to take the selfie trend forward. The youth in various demographics, especially the women are quite fond of it.
Augmented Reality is on the rise and it is not falling short of resources. The youth is the largest consumer of AR and it is not getting enough soon. Time is right to act when AR marketing is on the rise.
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