Brochures are probably the oldest marketing tools that companies use. Companies have tried and tested several techniques to reach potential customers. Brochures, however, remain to be one of the most prominent ways.
It is thus very important to create a well-designed brochure. A well-designed brochure could ensure a lift in profit.
Before designing, there should be certain factors that you should consider. Like –
The industry in which the company is operating.
The marketing campaign or strategies that are best for that industry and what previous strategies the company had taken.
If we can consider the above-mentioned points, the brochure that you design would suit the marketing campaign perfectly. Once your brochure is designed it is equally important to design the brochure cover. Your brochure cover should be such that, it goes well with your designs and also with your marketing strategies.
Listed below are few brochure cover designs, which goes well with almost all the brochure designs.
Embossing or Debossing
To create texture and emphasis on the cover, embossing is used by slightly raising an area of your page. It provides a 3D appearance, with shadows and highlights, that creates a tangible experience. This helps you to feel the shapes or words. Debossing or Letterpress provides you with the opposite effect. In this, the words or images sectioned down into the paper. Using the embossing or debossing on your brochure cover provides a classy feel and is often used with high-end, premium products.
Foil blocking
A dash of gold or silver on your front cover is very alluring. Foil blocking enables metallic material using heat and pressure. This provides a very showy finish, and a sense of luxury while adding prestige to your printed brochure. For, foil blocking a wide range of metallic colours and neon lights are used.
Spot UV varnish
When you want to highlight an aspect of your brochure cover or inside page, you should use Spot UV varnish. It is possible to add varnish in just one element on the page or create a shiny contrast with the rest of the untreated page. This helps in drawing the attention of your reader’s in the very first place. Also, if you have to emphasis on a message, this is your key.
Lamination
A very thin layer of plastic is applied to your brochure, providing the page with a protective coating. This is a very useful finish on a brochure for it makes it durable and sturdy. Laminates usually come in gloss or matt. Gloss lamination gives a vibrant and shiny feel and also improves the quality of the images whereas matt lamination provides a smooth, subdued look. Both of these make your brochure feel elegant.
Anderson prints top-class brochures. For any solutions related to printing the brochures, get in touch with Anderson Printing House.
Following these basics, strong brand communication can be created. Anderson provides you with excellent brand communication solutions; Contact Us to make your brand stand out.