Despite the increasing popularity of online marketing initiatives, brochures are an integral part of traditional printed marketing collateral. A well-designed brochure is a collectible object, which is not only for its attractive design but also for the repository of product or project related information printed on its pages.
Let’s take a look at 5 important reasons for businesses to consider having brochures in their marketing mix:
1. Cost effectiveness
Brochures cost less relative to prime space on print media, radio spots and TV commercials. Brochures help to attract prospective buyers, especially for small and emerging businesses, while keeping a tighter control on their marketing budget. The printing cost per unit reportedly comes down the more quantities you order.
2. Brochures focus user attention
Electronic and digital media come with built-in distractions. Whereas, brochures can focus on a business and its offerings, commanding the undivided attention of the target audience. The trick is to provide important and interesting information with proper design and call to action.
3. Brochures come in a wide variety
There’s something that fits every budget,since brochures come in a variety of shapes and sizes, such as booklets, menus, flyers, product / service guides, newsletters, three-fold leaflets etc. In addition to format, there is quality differentiation as well, such as regular printing (using cheap materials and printing techniques) vis-a-vis premium printing (innovative design, eco-friendly materials, spectacular fabrication etc.). There is also augmented printing (digitally embedded audiovisual content which can be enjoyed by consumers by scanning the printed brochure with an Augmented Reality app) which essentially transforms a printed page into a viewing screen.
4. What makes for a great brochure?
Effective marketing campaigns have to do with target audience engagement. Printed brochures when well executed are a delight to read on a daily basis compared to the information contained in e-mailers and websites. For maximum impact, well-thought use of design, content, images, paper and ink result in superior print brochures.
5. Sample print design and dimensions
Professional graphic designers and printers can advise a business owner on a suitable format and style for their brochure. It is this personal touch that helps a good brochure stand out from the crowd and determine how well it is received by customers, e.g. a brochure for mail campaigns should be strong enough to survive the journey.
Where can you get the best quality brochures designed printed for your business? Call Anderson for a free demo:
M: +91 8336957080
E: marketing@andersonindia.com