In the season of board exam results,the leading Indian colleges, universities, medical and technological institutions engage themselves in active student counseling and admission sprees with the promise ofworld-class facilities, knowledgeable faculty members and lucrative campus placements. With the widespread development of private educational institutions, the competition is fierce in the education sector.
However, in this digital age, educational institutions are finding out the hard way, it is not easy to get their message of a bright career across to students and their guardians through shoddily printed prospectus and admission forms.Badly printed literature causes loss of prestige for the institution and affects its brand image. Competing institutes may distract and lure their students away.Most educational institutions sell prospectuses for a premium price, which is a secondary source of revenue for them. Badly designed and executed literature isn’t easy to sell.
A prospectus needs to communicate a ton of information to students and their paying guardians and the sheer amount of information can only be digested slowly. The web medium was not designed for marathon reading sessions. Hence a high quality printed prospectus is still the best bet to capture students’ and guardians’ collective imagination. A digital only strategy of promoting the courses and academic curricula offered by an institution only adds to the online clutter and makes it more difficult for parents and guardians to find what they are looking for.
How can you as the marketing head ofan educational institute ensure that you break through this clutter and get your message heard and duly considered by your target audience?
No matter what the trend is, where the industry leads, at Andersonwe keep our clients up-to-date! With emerging delivery channels, smart devices and social media, we engage your target audience effectively with innovative and creative solutions.
For the education sector, Anderson is one of the best printing houses for printing of prospectuses, institutional handouts, admission forms, books, journals, student magazines,festival flyers and the like. Anderson’s services include editing, proofreading, designing and a wide range of printing and digital publishing solutions. Digitally embedded augmented content is the future of educational books and informational literature.
A premium printed prospectuswith digitally embedded Augmented Reality content giving an audiovisual overview of courses, teacher bios, virtual walkthrough of campus facilities, online library services and career counseling can addtremendousvalue to the static words.
Boring textbooks can magically come to life with interactive digital diagrams and animated infographics.A student who doesn’t have the time to sit and read a textbook or doesn’t pay close attention to a boring class lecture can now choose to listen to it instead at any time of their own choosing through augmented reality audio embedded digitally in the printed textbook. And it doesn’t cost him anything extra. Augmented Reality is all set to democratize education like never seen before.
Does money saved on substandard printed products justify the disappointing experience your target audiences will have? Anderson delivers premium print using superior paper textures and a range of embellishments that make your institutional literature stand out and get picked up.Best of all, Anderson utilizes responsibly sourced paper and environment friendly ink to fulfill your printing requirements. Call us for a free demonstration.
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Address: Anderson House, EN 11, Sector V, Salt Lake, Kolkata – 700 091
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