The healthcare business, especially private healthcare domain depends on printed informative literature to maintain a cordial relationship with the patient side. With constantly increasing demand for affordable healthcare, in a populous country like India the hospital staff may not always be able to devote one-on-one attention to verbally explain all the medical details to each patient party.
Printed handouts are cost intensive to produce and medical information needs critical attention to detail to effectively communicate what the hospital people are trying to explain, minus any typos or misunderstandings, which may otherwise result in protracted lawsuits. Once committed to print, it cannot be modified.
A healthcare establishment needs to make its cost back at the very least to keep its doors open. With widespread presence of social media and shorter attention capacity, effectively engaging your prospective patients with attractive handouts, to meet revenue objectives is not very easy.
Low quality handouts not only confuse and repulse patient parties; Design compromise also spoils your establishment's value, creating negative public perceptions, which means lost sales opportunities or long-drawn legal battles.
It has led many healthcare centers to select digital-only communication strategies. However, it is necessary to have physical printed communication to swim above the din of competing private and government establishments with guided information.
Visual aids, flip charts, capability brochures, annual reports, news letters, magazines, PoP materials are always needed by the healthcare industry comprising of hospitals, nursing homes, laboratories, pharmacies, diagnostic clinics etc. to let others know about their recent developments and success. Other services include stationary products like calendars, notebooks, diaries, folders, conference kits, etc. Anderson does all of this and more!
When foreign patients scan the AR trigger on an innocuous flyer, the Head Surgeon of an Indian super-speciality hospital can give them a detailed walkthrough of the advanced healthcare and diagnostic facilities and win them over, thanks to Anderson’s Augmented Reality printing technology.
Anderson is your trusted one-stop success partner with four-decade expertise in Premium Print, Design Services and now a pioneer of Augmented Printing technology in India.
The biggest advantage of Augmented Print is analytics on ROI and a direct measure of customer response based on number of impressions on your digital content. A link to your social media page involves a shorter call to action, for example, “Scan This to Book an Appointment”. Call us for a free demo today.