Many companies focus on their product packaging and end up spending a bulk amount that is out of budget. Are you one of those?
Can you calculate your ROI?
Inferior quality packaging not only confuses and alienates the audience; design compromise also creates negative customer perception, eroding brand value, which often translates into missed sales opportunities.
Making packaging the medium to market your product is not a bad idea. You can cut down on cost and use it as a multichannel for advertising.
Be it Television, radio, or the World Wide Web, marketing your product across the different medias turns out to be expensive. Then why invest a lump some amount, when you can benefit from Augmented Packaging.
Augmented Printing even helps you to cross-sell some similar products. Be it an interactive game, or an audio visual, or a take a selfie feature with the brand ambassador, Augmented Packaging helps you do all with just a simple scan of the packet using the camera of any smart phone.