Publishing

Challenges facing Publishing industry while ordering quality prints

Readerships havedeclined in this busy age of social media and thousand plus television channels jostling among themselves for reduced attention spans.Publishers are becoming painfully aware that substandard printed books are no longer able to touch the hearts of their target readerships. In this climate, accomplishing revenue goals is challenging to say the least.Low standard publications bore and repulse readers. Design compromise interferes with enjoyment of the printed content. Also there is the environmental impact in the form of trees being cut to manufacture paper and pollution from printing ink.All of this drives readers away and slashes sales figures.Many publishers are opting for e-books, only to realize there is so much digital deluge online, readers have to brave a tidal wave of information to locate what they are searching for. How do you as a publisher break through this clutter?

 

We have the solution for your problems

No matter what the trend is, where the industry leads, at Andersonwe keep our clients up-to-date! With emerging delivery channels, smart devices and social media, we engage your target audience effectively with innovative and creative solutions.For publishers and self-publishing requirements, Anderson is one of the best printing houses for printing of books, journals, newsletters and magazines. Anderson’s services include editing, proofreading, designing and a wide range of printing and digital publishing solutions. Digitally embedded augmented content is the future of the publishing industry. A children’s book coming to life with moving pictures and singing, like a grandfather’s bedtime storytelling, can captivate and entertain toddlers so much more than static words. Special interest magazines, say beauty and fashion, would be so much more engaging with embedded video tutorials on makeup or ramp-show clips of brand new collections. An adult who doesn’t have the time to sit and read a book can now choose to listen to it instead through augmented reality audio embedded digitally in the printed book. And it doesn’t cost him anything extra. Does money saved on substandard printed products justify the disappointing experience your customers will have? Anderson delivers premium print using superior paper textures and a range of embellishments that make your publications stand out and get picked up.Best of all, Anderson utilizes responsibly sourced paper and environment friendly ink to fulfill your printing requirements. Call us for a free demonstration. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Solutions

Augmented
Printing

Augmented
Printing

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Premium
Printing

Premium
Printing

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Creative
Content

Creative
Content

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