Simply put, what looks best, sells out the fastest. The retail and FMCG knows this universal truth.
They also realize, subpar product catalogues and packaging fail to attract wholesalers and customers, creating a negative market impression about product quality, making revenue targets challenging to meet.
Online stores are dime a dozen and a potential customer may not find the exact thing they are looking for since there is so much digital noise out there.
Also, most Indian buyers prefer to try before buying. And a physical product packaging at a brick and mortar store scores a better chance of getting spotted by a customer. It is necessary to have physical printed catalogues and packaging to swim above the din of competitors with guided information.
With booming growth in the retail and FMCG firms, this dynamic industry is always in need of good quality printed materials for promoting their products. Anderson provides printing services that include premium products using innovative paper textures and embellishments resulting in unique and high class shopping bags, product packaging, tags and labels, catalogues, leaflets, banners and much more.
FMCG packaging can immensely benefit from printed Augmented Reality triggers that let customers stream manufacturing videos or download new recipes every weekend, extending brand recall and brand loyalty way beyond a product’s typical shelf life.
Make winning a habit with premium print. Does money saved on poor quality prints justify the bad experience your customers will have? Don’t fall victim to substandard printed products. Call us for a free demo right now.