Over the last few decades, there has been a constant debate if the print is dead or not. Since the late 1990s, print media was getting a tough competition from the internet. Books were slowly being replaced by e-books, e-mails are taking the place of letters. The digital media was taking over the conventional forms of marketing. Several companies chose digital platforms over the print to meet the demand and the interest of the public. In spite of that, print media reigned in the market.
In this blog, we shall discuss the reasons why in the digital era print marketing is still unique. Since the inception print has been the effective way of communicating with the mass. To state this fact we have some reasons below.
The printed form gives you the feeling that can never be replaced
The digital media may be advantageous in most cases but there are certain things in print which are irreplaceable. And the first one is the feeling when you hold a book. Reading an e-book or in any digital format cannot offer you the touch or the feeling of the paper, the smell and most importantly looking the words in black and white. The printed pictures have more effect than seeing on a screen. Altogether it’s a different feeling when you read a book in printed format. And not just reading books, any printed material offers more than a digital format.
Better Engagement
No matter how much we get fixated on the digital medium, the truth is print engage more audience. When you read any printed material you make an effort to complete the whole message, while in digital it is not that possible. One book can be passed on to generation and the feeling of reading will still be the same, however, we cannot vouch it will be the same for any digital media posts. Another major reason for any printed material, it soothes the eye but the same doesn’t happen in the digital medium.
Timelines
The print is still the most trusted form of sharing information. A newspaper ad, a brochure is more acceptable to people than a Facebook promotion. The print has been an age-old way of sharing information. Thus, the newspaper is still trustworthy than e-portal news.
Impact
The print has marked its way everywhere in the market. Still today many companies prefer printed for marketing tools like brochures and booklets or pamphlets to reach their target audiences. In many cases, the chances might be that people may ignore the e-newsletter but might read printed newsletters or brochures. It will attract more attention and thus there can be a chance of becoming a customer easily.
Here are just a few factors that make print unique in the marketing mix. If you are too convinced with our thoughts and want to create good printed material contact us.