The world has seen the Internet grow into a titan of a communication medium. It did not spare anything; entertainment, utility, marketing, all has converged to the World Wide Web. And with the rise of the Internet, many have said that print has gone the way of titanic.
Along with many others, we chose to believe otherwise. There are numerous evidences that show, print catalogs are still capable of delivering impressive results, even in today’s rushed market. They attract & retain customers, also come up with great rewards for the business.
We have listed five reasons down below, for which the print catalog is not dying as of yet.
• It attracts customers
Retailers are drifting back to the good old print catalogs as a part of their marketing approach. The reason is quite understandable after a survey by the global management consulting firm, Kurt Salmon stated, 86% of women in the age range of 18 to 30 have bought an item after seeing it in a catalog. Catalogs can be used as an engagement tool to trigger the reader into beginning the buyer’s journey.
• It directs the readers
The modern print catalog serves the purpose of being the first milestone in a buyer’s journey. The catalog engages them with product lineups and tells them where to find them. So primarily it becomes the adviser who tells the readers what to buy & where to buy it? According to the same survey by Kurt Salmon, 32% of women in the age range of 18 to 30 visit the retailer’s website looking for an item, after seeing it in a catalog. Catalogs put the online market in harmony with the brick & mortar store & increases business as a whole.
• It is more targeted
Over the years businesses have developed their databases & have a better knowledge of their buyers. Catalogs are generally mailed to a targeted audience who consist of previous buyers & people who have enquired about products. Sending marketing collaterals to every random person is a hit & miss approach which also affects the goodwill of the company. Mailing catalogs, as a targeted marketing approach is cost-effective & also beneficial.
• It has a great branding power
A study about consumer behaviorism says, an estimated 31% of shoppers look through the catalog even after completing their purchase. The buyer class feels a connection to the catalog, how it looks & feels and how the products are described. This feeling is much stronger than the urge of surfing on the web. This connection is what creates consumer loyalty.
On that note, we feel it’s safe to say that the print catalog is here to stay. With new methods & Medias of marketing coming up every day, retailers may also use other channels to reach out to their customers. But most likely print catalogs targeted to specific mailboxes will always remain a star player in integrated marketing strategies.
If you want to acquire more knowledge on the subject or require any assistance, just drop us a message. We will be happy to help.