Content is everywhere wherever we put our eyes. Mostly we use social media that is keeping us engaged all the time, bombarded with content. Yet, we are always seeking for something new every day and marketers are also finding new ways to entice people with newer ways to keep their consumers hooked on their content.
There are several effective ways to work on content but print has been the primary and oldest form, content creator. Though, most of the newspaper and magazines are going online, yet, print is not dead. They had and always will have their importance in the creation of content.
If we think logically, there are more reasons to invest in print but here are 4 major reasons to look forward.
People are nostalgic and want to protect the print
Most people are saying that print will be gone in no time believe me it is not that easy. One can assume that the death of print media is near but it has been since the days of radio, television and now the Internet. The print will never be gone and it will always find its ways to come back. If you do not believe me, think it this way, the ever-growing business card, greeting cards are the major examples that print can never be wished away. People are more comfortable holding physical evidence than data wise still today.
If you want to catch instant attention
Amidst all kinds of content strategies going everywhere, print is still considered as the primary objective when it comes to catching the attention. It is still one of the most vital non-traditional content strategies, which is effective in gaining instant attention. As the print medium is slowly dying people are trying to keep this as a souvenir. Whenever you visit any place and when they handover you a printed material that is more appreciated.
Customer retention enhanced
Believe it or not, print magazines and newsletter help a brand to stay connected with a customer even after the transactions have happened. Even with much disgust or irritation, when a customer receives a newsletter from there purchased brand they feel happy to see the brand’s effort.
People want to break from technology
No matter how much we are tech savvy at the end of the day we want to have a tech-free time. We all need a detox from technology and here print plays an important role. The pleasures feeling of holding a book and reading will never match the feeling of owning an e-book. It’s cheaper and garners more attention.
There may be an innumerable number of reasons for thinking print is still today the hero of non-traditional content strategies. It’s cheaper and the investment is worth having if you need a ready client base. This is the medium, which entertains and also enhances knowledge and it cannot be forgotten so easily.