Promotional calendars are probably the best gift to help your brand get noticed more often. It is a proven fact that promotional marketing gifts enhance the visibility of a brand. The idea is based on the magic bullet theory of communication, and always seems to work within a specific industry. B2B products derive the most success out of these. In this blog, we focus on the effectiveness of promo calendars. The following text is discussing the pros of calendars as a marketing gift.
1. Practicality:
Calendars are practical. They are useful and always present on your desk. Regardless of the market segment your targeting; calendars always bridge the gap between you and your prospective (or existing) client. Your business’s name, logo, address & contact information are prominently placed on it. So every time a person sits at his desk, will notice your brand name without fail.
2. Number of hit points:
An average person can have a desk calendar, a wall calendar, another one for the lobby, one for the conference room, one at the reception, also, one or more at home. So, there are never too many calendars. If one can hit different strings of themes in a season of calendars, a prospective client won’t help but notice your brand all around him.
3. Affordability:
The average per unit price of a customized calendar is so low, any firm can assess a healthy amount of them. With targeted marketing, one can reach a vast section of its clientele at a relatively low cost than traditional advertising but with much better retaining power.
4. All-round Appeal:
Imagine a traditional ad for your brand running all over the globe. To 70% of the audience, it will not make any sense, as all cannot consume one ad. But the story is different with calendars. Since the English calendar is followed all round the world, it makes any calendar useful to the mass. This promotional attempt will work better for you as it will not just be about you, but also be useful to the receiver.
5. Continuity:
Calendars are a 100% value for money. If you send a calendar as a gift, chances are it is going to be with that person for 12 months minimum, if not more. It will constantly remind your clients that you’re there for them. Your prospects will also be fed your name quite well.
In the end, if you are looking forward to build a strong client-business relationship, calendars are the way to go. With the New Year approaching get your batch printed before it’s too late.
Wondering where to print and design your custom promo calendars? We can put an end to that misery. At Anderson, we design, print, & deliver your calendars, all under one roof. Get in in touch with us to discuss your solutions.