We all have thought that print is going to die and the death is near. Honestly, print has survived all the evolutions and will go more. There are a thousand articles in the Internet speaking about the death of print but fret not print has proven its worth in every generation and will go on with full impact even in future. Here are the most compelling 5 reasons to rethink why print is your hero and why you should opt for print for sharing your brand message.
When you want your target audience to get attention, print is the only medium that will help you achieve it. As in today’s world, we are getting more and more involved in technology, we are yearning for something that we can hold in our hands. We love to see the glossy pictures, the smell of the page and the feel of the print. So this is a great opportunity for the marketers to send in their newsletters and grab attention.
Most of the customer retention is due to print. No matter how smart we become but we always look for some old school, something in black and white. This is one of the reasons why marketers and businessmen still believe in printing magazines and newsletters. On the Internet what happens is, you provide the customer with a beautifully designed newsletter but how do you know that you are hitting the target audience. In the case of print, you can easily hit your target audience when they buy the sample.
Cost cutting is one of the factors that you will get in print. Publishers spend a huge amount of money and time qualifying subscribers to send out their magazines. After that, they follow up either by newsletters or phone call until the customer says yes to your product. This is a very controlled process where you can have a perfect idea about your sale. In the case of the Internet, it’s pretty veg. You can’t really target the sale in a proper way. And in the course of doing that you have to spend more to get a quality check.
The print medium is always exciting to people. Truly in social media, the attention span has shrunk to such an extent that if your content is not catching the eye you are losing it all. It’s not with the case of print. You can assure that print will give you the target audience with their full attention. This is the reason why social media managers and digital marketers have a hard job. They are continuously striving to produce something new so that they can get maximum attention.
When you want to detox from the internet you obviously run to the print medium. This is the only medium where you will find some solace and unwind yourself. Sometimes hooking onto mobile or the internet for a long time becomes so weary that you feel like moving away. This doesn’t happen with print. A book is much better than an I pad any day. Print relaxes your brain and helps you to focus.
These are the 5 important reasons as to why one should rethink about print while sharing their brand messages. There are a thousand reasons to consider and go back to print medium. It’s a very safe place and will always be one.