Annual reports speak a lot about your company to the stakeholders. Or let us put it this way – it acts as a yearbook that showcases different activities your company has been involved in and highlights important achievements throughout the year.
You might be having a lot to say to your stakeholders and business partners, but to get people interested in reading your company’s annual report it is important to be printed and designed in a professional manner.
Think of the perfect strategy right now. Consult your team, put down your story for the year, and follow these 5 steps to get people talking about your company’s annual report.
1. Seek help from a Reputed Designing Company
Designing an annual report all by yourself turns out to be both a time consuming and a stressful job. Though you’ve outlined and noted down the topics you’re going to focus on, when it comes to designing it is better to seek help from a designing house. Designing houses consist of a team of professional designers who are efficient in guiding you with the designing of your annual report from the scratch. You can consult them to choose the appropriate format, font, and colour options, create engaging contents especially emphasizing your future goals, and other design options.
2. Start with the Cover of the Book (Front & Back)
As believed, ‘First Impression is always the Last Impression’, so when designing your company’s annual report your prime focus should be on its cover. Many of you must be influenced by the traditional type of designing annual reports, that is, just the use of text and simple tables. If this is what you want, then try and design the cover of your annual report in a visually appealing format.
3. Portray your story with a Purpose
Now that you’ve decided to get your company’s annual report printed and designed professionally, think of the story your report should convey this year. Besides focusing only on the financial ups and downs, it is important to speak of a story that has some purpose and links with your brand’s authenticity. This makes your employees feel trusted towards being associated with the company.
4. Show more and Write Less
According to a study conducted by the MIT neuroscientists the human brain can identify and relate to images seen for as little as 13 milliseconds. In other words, processing images in the brain is 60,000 times faster as compared to texts. Thus, when designing your company’s annual report it is very important to include visual aids such as – infographics, pie-charts, graphs, and any other that you can think of. Carefully read through your company’s data throughout the year and find ways in which you can represent it visually.
5. Make use of Bold Typography
There may be instances where using images or infographics become trickier, in such cases bold typography makes life easier. It looks creative and functional. Fonts that are oversized quickly draws the readers’ attention and makes the content engaging for them to read.
This time of the year is when companies indulge themselves in creating annual reports and interpret their brand credibility to stakeholders and prospective business partners. Anderson Printing house is one of the best printers in Kolkata. We also have a team of designers who are highly proficient in designing and conceptualising any of your print communications starting from brochures to annual reports.
Some of the companies that we’ve worked with are namely ITC, Emami, SREI, and Magma.
Want to get yours printed and designed? Talk to us @ +91 7908166271 or simply drop us a mail at marketing@andersonindia.com
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