Coffee table books are big boned non-fiction special publications! They are oversized, heavy, hardbound, visually rich and are meant to be used from a table surface, inspiring a conversation among guests or generate an inquiry about the establishment which has commissioned the tome.
1. Format
Ideally a coffee table book is between 100-200 pages long. If you are publishing a coffee table book, you need a lot of high resolution subject-focused photographs and engaging text to accompany those photographs. 250 pages are considered on the high side for a coffee table book. Ideally a coffee table book should have a landscape layout or square layout. The photographs look best as a wide-screen format anthology.
2. Quality
A coffee table book should mirror the social prestige of the establishment which has commissioned and displayed it in their premises for their visitors. To this purpose, coffee table books should use premium design and printing quality and must be classy and durable. A coffee table book should be a stunning piece of publication, featuring excellent paper stock, embellishments and innovative fabrication. A premium coffee table book prolongs a visitor’s stay at an establishment. Since a limited number of copies are printed, the benefits and patronage to be earned as a result of audience engagement offset the cost impact of premium printing.
3. Theme
Any human interest content from fashion, to wildlife photography to dramatic selfies can be the theme or subject of a coffee table book. Every good coffee table book offers an array of glamourous photographs, rare illustrations, precious sketches, beautiful paintings, or intricate etchings – curated chronologically – that not only celebrate the artistic merits of the subject at hand, but also grab the attention of the reader and don’t let go until the last page has been turned.
4. Design
Never compromise on a good designer. Consider the investment a sound one that will continue to pay rich dividends over the coming years. An expert graphic designer will have creative solutions to all your design problems and will make sure your coffee table book looks drop dead gorgeous. Augmented Reality technology makes it possible to transform the printed pages into interactive audiovisual content for maximum wow factor.
A coffee table book is a sophisticated way to communicate your style and interests on a specific subject to your visitors. The four important elements described above can help make your coffee table book really stand out of the ordinary and cultivate brand loyalists.