Brochures are one of the best ways to impress your clients. The design, the content, artworks, and photographs of the brochure are of prime importance. The more presentable the brochure is, the best result it provides. Apart from this, there is another aspect that should be kept in mind. The paper where you print the brochure is also important as people have an inclination ‘judge a book by the cover’.
This is very important to choose the correct paper for your brochure. The prime elements that are needed to keep in mind while choosing paper for the brochure are:
Quality of the paper: The better the quality of the paper, the better the brochure looks.
Content in the brochure: If the brochure has heavy artwork and photographs, papers that are glossy must be chosen. On the contrary, shiny papers should not be chosen for brochures where there are
more texts.
Budget: This is a prime aspect in every sector. It is a challenge to choose the best paper within the allotted budget.
Listed below are three paper ideas you can pick to make your brochure, the perfect one.
Gloss Coated Paper
A glossy paper usually provides a very sophisticated look. It is better to choose a glossy paper when the brochure has more artworks and photographs. Glossy papers do not let the ink to be absorbed into the paper fibers as a result, the ink stays on top, providing great depth to the images. However, if a brochure has more texts, it is better not to choose a glossy paper as the glare produced by the gloss makes it difficult to read.
Matte Coated Paper
In the case of brochures where both the texts, artworks, and photographs are important, Matte stock papers are the obvious choice. This paper provides the shine that is required for the artworks and the photographs which do not glare like glossy papers, making the texts readable. This is undoubtedly a perfect combination.
Uncoated Paper
Uncoated papers are the trendy one in the market. It is the favorite of the Millennial, the current generation who are working on brochures. Uncoated papers have a natural look with organic textures and are low key. It is needless to say that this paper provides the best view for brochures that have heavy texts. On the other hand, as the coat is absent, pictures and artworks aren’t as shiny as in others.
There are other parameters to consider while you make your brochure, here we have given you information about the choice of paper. As the paper is one of the important elements which can make your brochure stand out.