The packaging of a product is no more than just a printed cover with some limited information about the product. Buyers look for more insights when making a purchase. These include: “how to use the product”, “its health benefits”, “where to use it”, and many more.
To serve this purpose of the consumers, brands like Heinz, Coca-Cola, Kraft, L’Oréal, and Simmons have already opted for Smart packaging by adopting the Augmented Reality (AR) technology. The AR technology when used for packaging, creates a strong bond and encourages further interaction with the consumers.
With the help of Augmented reality in smart packaging, consumers can use their smartphone to “see” the product out of its package and interact with it to get a feel of what exactly they are going to buy. This helps them to see the actual product without having to open a sealed pack.
The AR technology has become a mojo! Its revolutionizing versatile industry domains by giving brands an ultra-modern operational and marketing workflow. There are many reasons for brands to switch to smart packaging with Augmented Reality. In this blog we are going to discuss five top reasons for brands to do so.
- Greater Consumer Engagement
Fig 1 clearly shows a buyers’ behaviour when in store. It shows that before making the decision to purchase a product, they like to get an advise, check out options available online at best rates, and take pictures thus getting more engaged with their smartphone. To help serve their purpose, smart packaging with AR technology can enhance Consumer Engagement by directly connecting with them through an AR app.
Any packaging that comes with a tag of LIV AR is said to be augmented. The consumer needs to download this free app from the App store (iOS) or the Playstore (Android), to make the right purchase decision.
- Boost Up Sales
Smart packaging with the AR technology gives the consumers the right to access relevant information about the product within fraction of seconds. When the consumer scans the packaging with the LIV AR app downloaded in their smartphone, they can be introduced to attractive reward points which in turn will lead to repetitive purchase, as they will be eager to know what’s newly added.
Manufacturers can also use this technique to cross-sell their least selling products, hence boosting up sales by generating more revenue.
- Acts as a Lead Generation System
In today’s day, getting a new lead and collecting data is a need for successful sales and marketing campaigns. Till now the traditional ways of capturing data has been followed such as, QR codes, integrating offline campaigns with online forms, advertising in online directories, etc. these alone are not capable of capturing qualified data to genuine customers. Try something new!
Smart packaging integrated with the AR technology can now interact with the customers providing them an amazing user experience. With your mobile based AR app, you can now track their behavior and get to know some interesting insights. With the help of these useful data you can now re-strategize your future marketing and sales campaign.
- Increases Social Engagement
Besides your website and mobile application, one of the most interesting ways to connect to your target audience is through engaging with them socially. Smart packaging offers you the benefit to reach out to a larger customer base directly. This increases your fan following, engages your audience to stay connected with you, and strengthens your credibility in the market.
The widely used social medias act as sales driver to give you an additional benefit for your campaigns. Customers like to come back for repeat purchase and recommend you to their peers.
- Offers Close Analytics
Last but not the least, with smart packaging you can also get to know how many people have scanned the packet. You can expect feedback from them to improve your future marketing campaigns. Thus, helping you generate a better ROI.
There are many other ways smart packaging can help you become a brand of masses. To know more you can drop us a mail at marketing@andersonindia.com.