People had been predicting Print to be on its way out for a while. But standing in 2018, many have already realized that Print is here to stay. Reading & accessing print media comes naturally to people where the use of smartphones & the Internet is on its peak too. So it is of utmost importance to balance print sentiments with the tech race.
Now we are coming across newer technologies that can incorporate interactive Call To Action triggers and bonus content to your print materials, making a true to its core user focused marketing campaign. But that is neither the first nor the only point. Print can be improved in various ways.
In this blog we discuss ways in which Print can be “Augmented”.
1. If we break it down, Print is not just about the process of printing and it starts way before that. The first step before printing is ideation. One needs to decide what is supposed to be printed? How is it supposed to be printed? To whom is it catered? How is it going to be consumed? After finding the answers to all this, the brainstorming begins. With better ideation the design evolves and gives print a certain edge.
2. The very next step is designing. Depending on the brief and the client’s needs design must come in. With use of various rich and vibrant graphics your print communication collateral can achieve success with flying colors.
3. Believe it or not, designing is not the end of creating the print more attractive. Usage of various embellishments like metallic fonts, gold leafing, UV printing etc can push an already beautiful design a step further.
4. Your design is ready, all the ornaments are set and then comes time for printing. For the designs and embellishments to come out the paper and print quality must be of high standards. Good quality paper & printing can make even dull designs look better but for good designs it can do miracles.
5. The story of printing doesn’t end there as well. To reach the core of your audience’s heart you can further blend digital with print through Augmented Reality.
Combining all of the above-mentioned points to create a successful print might not be accessible for all, simply because not every printing house provides all the above solutions under one roof. We, at Anderson Printing House, constitute all kinds of Print & AR/VR solutions under one roof for the benefit of the client. As one of Eastern India’s leading printers, Anderson provides you quality services in print and beyond.
Let’s discuss how we can help your brand. Drop us an enquiry.