Sounds straight out of a science fiction novel, right?
Print coming alive right in front of you.
Augmented reality (AR) has only recently become more widely available for commercial use. With AR enabled device or mobile app, digital content is overlaid on a user’s view of reality.
This creates a composite view for both real and virtual realities. The AR technology adds another dimension to your printed communication and, in a way that is new, exciting and very engaging. This is a culmination of the left and right brain, where creativity meets innovation.
Immersive, engaging and interactive
Nowadays, mobile and handheld devices are equipped with GPS, accelerometer and gyroscopes. Combining these features with AR, content engagement with print rises.
This lets you access your digital content interactively.
Shows forward thinking
With Augmented Reality being integrated in print, means a transition from traditional print to a new-age print industry. Clients tend to be more inclining towards your new-age thinking.
Eye catching
We live in a world where attention is fleeting and we are always on the lookout for the next most eyecatching thing. With Augmented Reality, you needn’t look any further. This is your key to the future. The bridge that leads you to a wider client base just because it demands so much attention to holds on to it.
More informative
There are limitations to print, when compared to other new age media. Videos, films etc can be more informative and showcase a detailed content which is engaging. But with Augmented Reality, this is easily solved.
AR brings versatility to your printed communication like nothing else and adds dynamism to your brand. This is crucial when vying for the attention of clients in this age of breakneck speed. Augmented reality and print, together, creates new opportunities for a new generation of publishing.