The personalized premium notebook is so much more than a schedule planner, a scribble pad for jotting down daily business minutiae, or a repository of anecdotal memoirs. Here are 7 key reasons why the personalised premium notebook scores over other comparable gifts.
1. A constant reminder: A physical keepsake and an essential element of your branding and marketing exercise, it is a subtle reminder of your product or service offering to your customers through days and years.
2. Individual bonding: Personalization, such as names or logos can further serve as a form of endearment, pride and attachment.
3. Exclusive image: An article your prospects will need to use daily should exude an exclusive look and feel which will have pride of place on their tabletops and in the pockets of their bespoke business suits. Your branded premium notebook should be inviting to the touch and an absolute joy to turn the pages.
4. Tailor-made options: Premium format notebooks come in a nearly infinite array of styles, shapes, and sizes – hardback, softback, wiro — the output is limited only by human imagination. Premium notebooks can feature innovative paper textures, printing effects and material embellishments that make them stand out as collectibles that your customers cannot turn away from. A personalized premium notebook can give your competitors a complex about not possessing it themselves.
5. Higher recall: As the latest research shows, people are 70% more likely to recall your brand from printed stationery and collaterals, as compared to digital alternatives.
6. Greater Credibility: Since most people grow up reading printed textbooks and depend on printed newspapers and magazines for their daily news and facts, a printed format by default lends an air of credibility and trustworthiness to your personalized notebook.
7. Healthier habits: Our eyes are glued to smartphone, computer and television screens the whole day. This subjects us to eye fatigue and psychological monotony. While someone can take their time to read through a printed matter, they have to time themselves right to capture a glimpse of the fleeting images and sounds on the
screen. Premium notebooks, by virtue of being printed objects, offer their users relief from eye fatigue and monotony.
A printed premium format notebook is the best way to reach out to your niche target audience who appreciate the fact that you consider them worthy of receiving this exclusive and personalized gift. This strengthens your business bond with your target audience.