We have said it countless times and here we say it again; Print marketing is far from dead. As per latest researches people are 70% more likely to remember a brand they notice from print compared to digital.
Print marketing is still relevant in the digital era, and marketing professionals who look forward do not miss a chance to explore its advantages. We agree that in the traditional media many others have stolen the limelight. But, despite the challenges, print never fails to reward those who rely on it.
Here are 3 points you shouldn’t cut down printing budget from your marketing strategy.
1. Trust & Credibility
The generation has grown up with books, magazines and newspapers, so will the descendants. For this very reason people have utmost faith in print, way above any other media. As per researches, newspaper is still considered the most credible source of information. So when marketing is down in print medium it leaves a lasting impression compared to the easy come easy go style of online marketing.
2. Aiming Local Markets
Print is still the best way to reach out to the audience in a decided territory. Localised print marketing such as newspaper adverts, brochures, flyers and posters are way more visible and credible in the local sector. No other media can access detailed marketing like this one.
3. Relief to the Eye
People nowadays have their eyes hooked to screens all day. This creates monotony, takes a toll on the eyes and gives birth to many other issues. As a relief, modern people love to go through printed collaterals. It gives them a break and also goes easy on the eye.
We would like to clear the air by clarifying that we are not suggesting you to quit digital or any other medium. We are just saying that the power of print still persists in the digital era. The scenario should never be Digital vs Print, rather these two can so well complement well.
Want to explore the power of print with digital? Hit us up, let’s sit over a cup of coffee and discuss how can we help you.