“If you drop a book into the toilet, you can fish it out, dry it off and read that book. But if you drop your Kindle in the toilet, you’re pretty well done.”
― Stephen King
Even since digital media is gaining momentum, many people across the globe think that print is dying. But, according to several great thinkers, writers and intellectuals, print is not dead it is evolving. The above quote by the famous writer highlights the basic truth about books and print. Anderson Printing House believes that print is the only medium that will survive. The print has passed the test of time over and over again for generations. The print is like a language, you can add on to it, subtract a few but can never forget it completely.
Anderson Printing House has been printing premium quality products which help in marketing and branding for the last few decades. Here is a list why even in the age of digitalization, print remains to be the non-conventional marketing tool, even when the generation believes otherwise.
- Attention-Grabbing: Let’s face the truth here, emails are boring and monotonous. Instead of an email, a client will prefer a premium printed brochure or catalogue or even a newsletter. According to research, humans are naturally attracted to objects that they can perceive through major sense organs. In the digital platform, you can see or sometimes here. Print, on the other hand, helps you feel it, smell it and see it too.
- Trustworthy: Print is the hardcopy and hardcopies are still the best evidence. Although we are the digital generation, yet we know there are several false information out on the web which we could not trust. Print, on the other hand, is reliable and authentic.
- Cost-Effective: It is a wrong notion that print charges a fortune. The print is cost-effective than other forms of marketing tool out there. Also, being the most effective marketing tool, it generates more revenues. So, investing in print is always profitable.
- Old is Gold: Social media, online content and iPad applications are all part of the marketing mix today. Still, when they want to explore new ideas and want freshness in style, they want to get printed formats. Also, you can still see how people still get excited about a new magazine or smell the newly printed copies of brochures and coffee table books.
Anderson Printing House has also made wonderful progress in printing. Anderson Printing House turns your print to live. Wonder How?
- Augmented Printing: Augmented Reality is the latest market trend. It has created waves in the market. Anderson Printing House has been printing AR Alphabet Cards. This is where the print is established as an ever-changing and evolving form of marketing tool.
The print has uncountable benefits. They are also friendly towards nature and environment. It is a wrong notion that paper production leads to deforestation. Paper and print as mentioned earlier are like a language. The utility of print and paper will increase from time to time. As of now, print is a steady competition for every digital marketing tool.