Once you’ve decided to start the printing process for your premium brochures, you need to consider these factors before you’re even ready to find the right printing company for you who will help deliver your aims and show off your premium products in the best way.
Here are 6 factors to consider for high quality brochure printing.
Take a step back and question everything. Look through the brochure you or your design team have carefully crafted and question whether anything can be done better. If you’ve ticked off your checklist, then do the same for your printer. Question them on how they can help you, and why they are the right company to choose. These factors include:
Is the photography good?
Photography is one of the main pillars of high quality prints, as they help sell your premium products much better than just text. Look through the brochure and inspect the quality. Make sure images aren’t pixelated and in focus and if you’ve taken the pictures yourself and not used royalty-free images online, then question whether the photography is engaging enough and if there’s a wide enough variety.
Are your products getting the spotlight?
It is important to focus on the design. Try to see things from the perspective of your target audience. Then, if needed, revisit your design. Everything needs to be on point for your premium brochure to make the desired impact. Remember, a premium brochure is to best showcase your offerings in the perfect light. Never compromise on quality.
Have you thought about the stock?
The right paper choice makes all the difference. While your potential customers will definitely be wowed by your offerings, but there’s a lot to be said for the subtle touches you leave. For example, the way your brochure feels to the touch leaves an impression on your audience. So, make sure that you choose your stock well. Talk to your printer; they will be able to guide you.
How can your printer help you bring out the best?
Printers should have methods in place that can consistently help achieve perfection. They should know all the techniques and have the processes in place to bring out the best from your brochures. They should be able to help and guide you through what can be a trying and intimidating process due to the costs involved.
How reputable are your printer?
Ask around. Look online. Do your homework on the people you will trust with your premium printing needs. When you have shortlisted them, do take meetings with them. Talk to them and ask them all the questions you may have. Look for proficiency and patience. You are the customer here and you deserve to be treated right.
To conclude, do your research and ask any and all questions you may have. And remember to leave the printing to the experts.