Over the past few years, we are witnessing sweeping technological progress in bulk format printing and there’s no sign of it slowing down in the near future. Our globalized world of products and services is becoming ever more colourful and the competition to stand out from the others is demanding ever more elaborate results in advertising, marketing and importantly, at the point of sale.
A New Reality for Print:
As with all areas of our lives, it seems, virtual and augmented reality are steadily emerging as big players in the world of print, especially with high-speed Internet finally catching up to the growing market demand!
Think AR, Think Anderson: At Anderson, we’ve been experimenting with all sorts of technological opportunities, such as Augmented Reality to help create market awareness about the tremendous potential it offers for making standout interactive print, or for creating a unique trade show experience using Augmented Reality, Virtual Reality, HoloCap, set-up techniques, and more.
Augmented Reality: We are particularly excited about AR technology that brings images to life, right on your smartphone or tablet and wows your customers like never before! Using new AR technology, your premium prints come to “life” as a video begins right from a scannable still shot on your printed page. It’s very cool, and a technology that we anticipate the printing world will venture into this year… and beyond!
Scope of AR: Using Augmented Reality technology, we overcome the staleness of static brochures and embed image-based triggers on the printed page, which on scanning can load interactive content as diverse as audiovisual walkthroughs, 360-degree views, animated infographics, feedback forms, social media posts, websites, calling and emailing functionalities, geolocation and more. If a product seems to spring out of a cardboard box, it’s not magic. Augmented Reality brings life to the printed contents. The sophisticated advancement of the old bar code and more recent QR code provides more than additional information. It creates lively virtual product worlds based on a printed motif. It’s a bridging technology that combines electronic media (audiovisual, digital) with print media. For the first time, you can establish a connection between the Internet and the things that you are printing. And it’s in packaging printing that the future of the industry lies. The market growth potential of up to 17% has been predicted for China and India over the next two years in the printing segment. Now is the perfect time to invest and partake in Augmented Printing before your competitors smarten up.
AR Anywhere: Not only on paper or outdoor media, but modern transfer printing allows Augmented Reality content to be digitally layered on to any surface such as packaging, clothes, coffee mugs and more. The future of printing is unthinkable without AR technology.